Conclusion Essay Example | Topics and Well Written Essays - 250 words - 2

Conclusion - Essay Example Migraine has various negative effects on the lives of the patients suffering from it. After depressive disorders, migraine is the main reason why women take days off work, in high-income countries. Not only does it affect working women, but the onset of migraine in adolescents is also very common (Iseri & CabioÄŸlu, 2012). Migraine patients often feel that the headaches control their lives. Research has proven that patients think that migraine affects their quality of life and at times makes it impossible for them to live their life freely. However, it is one of those disorders, the effects of which, extend to the entire family, friends and other relationships (Rutberg & Ã" ¦hrling, 2009). Even though there have been various interventions and research studies regarding migraines, it has been very difficult for the nurses to help migraine patients deal with the symptoms. Both pharmacological and non-pharmacological treatments have been used to treat migraines in women. Acupuncture is a non-pharmacological treatment that has been found to be very effective when treating migraine headaches. Numerous research studies have been conducted over time to test the effectiveness of acupuncture for curing migraine (Iseri & CabioÄŸlu, 2012). The objective of this paper is to review and analyze the effectiveness of acupuncture against migraine in females. The paper investigates how acupuncture is more effective, and determine the veracity of it exhibiting fewer side effects, than analgesics for alleviation of migraine, in females between 25 to 55 years old, during the first few hours of administration. Therefore, the clinical question of interest is: from among female patients be tween the ages of 25 through 55 that had been diagnosed with migraine, is acupuncture more effective as it allegedly exhibit lesser side effects than analgesics, for alleviating the symptoms? Acupuncture is

Pseudophryne corroboree Assignment Example | Topics and Well Written Essays - 1500 words

Pseudophryne corroboree - Assignment Example A species recovery program was implemented to identify the processes that threaten species and formulate a definite strategy to properly address such threatening process and execute recovery actions. In March 1997, three P. corroboree populations were chosen for population augmentation: Dargal Range (Site A) population with 32 calling males, Jugumba Range (Site B) population with 13 calling males, and Round Mountain Range (Site C) population with 2 calling males. These sites were inspected after the breeding season to collect clutches for captive rearing at the Amphibian Research Center (ARC) in Melbourne. Sixteen nest out of 25 male nests in the three sites contained eggs. From the 16 nests, 374 eggs were gathered for captive rearing while 324 left in their respective nests for filed comparison. The highest level of mortality in the three field sites was observed during the over-winter stage, with total mortality in site B. For the captive-reared tadpoles, the highest rate of mortality was observed in the post-winter tadpole stage. The percentage of captive-reared animals survived was higher than the percentage survived at Site B, while there was no significant difference between the rate of survival for Site A and captive-rearing. Thirty-eight percent of the eggs collected from Site A survived through to metamorphosis as compared to 31% survival in the field (Hunter, Osborne, Marantelli, and Green 161). Fifty-three percent of the captive-reared animals survived through to metamorphosis, while Site B has no survivorship. Seventy percent of the captive-reared that was collected from S ite C has survived through to metamorphosis and only 13% of eggs left in the field survived (Hunter, Osborne, Marantelli, and Green 162). During the post-winter stage, the field tadpoles had higher rate of survival than the captive-reared animals, in which early release tadpoles exhibited higher survival rate than the

Transition of Politics in India

Transition of Politics in India ASHWANI KUMAR INTRODUCTION Politics in India has continuously evolved from an empire rule under the Mughals, to colonialism under the British, establishment of multi-party democracy to the current experiment with direct democracy. This paper has been written with the aim to understand and analyze the structure of politics in India from the British Era to the emergence of democracy, on the basis of three articles by Sudipta Kaviraj. The analysis will be divided into two sections; the first talking about the idea of modernity and establishment of a colonial state; and second on the establishment and functioning of democracy in the post-colonial state. MODERNITY and COLONIAL STATE According to Sudipta Kaviraj[1] modernity is not homogenous. There doesn’t exist a standard form or structure of western societies that can be reproduced in all societies; historical facts and experiences define ‘modernity’. The change in social practices which could arise due to coercive action or transformation by will make the experience unique. Substantiating this he gives the example of transformation of education in Bengal towards Western ideals leading to disappearance of the traditional schools. Further, the processes that constitute modernity are plural in nature due to their historical combination. Critiquing the functionalist approach in Marxism he states that taking the different historical accounts such strong functional characteristics that define the capitalist structure wouldn’t exist. A capitalist transformation via accumulation in all sectors doesn’t mean a homogenous system of social relations expressed as modernity. By this he bas ically means that considering that each sector would be unique with respect to their product relations and social relations, the act of capital accumulation by itself would not lead to modernity. It is the sequence of the processes and interconnection that define the nature of modernity. The transformation of India was a state driven process through these modern instruments in the absence of forces like the bourgeoisie or the proletariat. A modern state has two aspects to it; as an instrument its society’s capacity for collective action and, as an idea it’s a society based on the principle of sovereignty.[2] Collective agency and working via collective action are the pillars of modern society. Giving examples he elucidates how bureaucratic administration, collective consciousness towards a nationalist thought are all directed towards establishing a process of well-directed collective action. It is these modern processes on the basis of collective action through which t he government formulates policies and takes decisions. Here is where he states these policies of society are reflexive. We can define them reflexive in two senses, first that these devices of collective agency are directed to society as much as to other areas (like conflict, war prone areas). Secondly, the effectiveness of these modern devices were constantly monitored and reformed in case of failure. This rationality brings about options to arrange their own structures and learn from their own experiences, and this is what Kaviraj meant by recursive rationalization. This very idea of drawing to experiences and structuring society accordingly is why societies would not emulate the west. Every modern state is hence unique in its formation depending on historical factors and factors of strength of collective agency and rational thought. The uniqueness of structure of society in India lies in its social structure .This was the caste system on the basis of which value of human life and his role was established in society. Caste system was the basis of Hindu religion and even with the onset of the Mughal Empire there was no change in the fundamental structure of social order. There existed a dual system of power with both Hindu and Islam principles. Furthermore, the political power was limited to just ‘executive’ powers (of protecting social institutions or maintaining law and order) on the basis of social power governed under the caste system. Modern sovereignty as an idea was alien as even the political leaders were subservient to this social order and therefore did not hold any powers to reconstitute it. The subsequent process of colonization in itself was unique as it was met with hardly any opposition in the beginning; rather it was in some sense supported by the elite. The British entered Bengal as a revenue raising body and tried to gain control through commerce and revenue activities. This was easy to capture as the traditional society was not organized around the power of state, they did not control the entire functioning of the state. British introduced the idea of ‘state sovereignty’ and ‘different spheres’ of social life defining the political structure in society.[3] This led to condensation of functions and consolidation of power based on European history to formulate a state through techniques of disciplinary power, structure of welfare state and democracy. Before modernity regulatory functions existed through different agencies but the British concentrated them at the center. This is what created a ‘colonial state’ by using discipli nary techniques to bring the society under intellectual control. This idea of sovereignty established a state that had legislative power which could critically judge and restructure social institutions like the caste system, and this was superimposed by developing critical rational thought amongst the intellectual. Rationalism born due to intellectual growth disregarded Edward Said’s assertion that Orientalism led to submission of intellect (Kaviraj, Modernity and Politics in India 2000). This expression of common rational thought also created strong associations among the modern elite. With the establishment of ‘Rule of Law’ and more importance provided to community grievances rather than individuals, unified pressure groups began formulating by the elite. This logic of associationism was the creation of a colonial ‘civil society’. This civil society embarked to be the national leaders of tomorrow. Furthermore, the self-limitation of the state, the separation of the political and social powers in distinct spheres and the idea of self-rule that grew of it conceptualized nationalism in India. National consciousness was brought about through regional patriotism as articles in vernacular languages were brought into print. An idea of the nation state that would replicate modernity (Europe) would require a single language and a homogenous culture. But in India with diversity; a pluralist approach with a constitution granting regional autonomy and laying down the federal structure of powers was decided upon by the leaders. Modern politics was thus created not through imitation of the West but taking into account the historical processes and a self-conscious process of structuring social order according to the particularities of society. POST-COLONIAL STATE [1] Sudipta Kaviraj(2000);Modernity and Politics in India, Daedalus Vol. 129, No. 1, Multiple Modernities (Winter, 2000), pp. 137-162 [2] Sudipta Kaviraj(2009); The Post-colonial State: The special case of India ; http://criticalencounters.net/2009/01/19/the-post-colonial-state-sudipta-kaviraj/ [3] Sudipta Kaviraj(2000);Modernity and Politics in India, Daedalus Vol. 129, No. 1, Multiple Modernities (Winter, 2000), pp. 137-162

Romeo and Juliet Essay -- Literary Analysis, Shakespeare

Physical separation is a powerful obstacle that is sometimes faced by those bound to each other in love. It brings about intense emotional pain and can hinder any relationship with which true love is at its core. Shakespeare’s Sonnet 56 involved two lovers that experienced physical separation as a stumbling block in their kinship. The â€Å"sad interim† with which the lovers found themselves suffering caused the intensity of their love to vanish. With their love fading quickly, the two desired for â€Å"sweet love† to â€Å"renew thy force.† They wanted their love for each other to be â€Å"blunter be than appetite, / Which but today by feeding is allayed, / Tomorrow sharpened in his former might.† They wished for a love like hunger, constantly returning and needing to be quenched. However, due to their separation, the people’s â€Å"spirit of love† had become â€Å"a perpetual dullness.† The â€Å"hungry eyes† of their love would â€Å"wink with fullness† and had lost its potency and strength. In order to repair the love that had waned, the lovers longed to â€Å"Come daily to the banks† of the ocean so that the â€Å"Return of love† could come to their relationship, and they desired â€Å"this sad interim† to be â€Å"winter, which being full of care / Makes summer’s welcome thrice more wish’d.† Sonnet 56 was a sad story in which separation caused two people’s love to become dull and boring. The obstacle of separation was also evident in the relationship between Hero and Claudio found in the play, Much Ado About Nothing. At the beginning of the play, Don Pedro and some of his men returned to Messina after battling in war. One of the men that Don Pedro brought with him was young Claudio. Claudio was highly respected in the eyes of Don Pedro and had exceptional war performan... ...(RJ 3. 5. 197). Juliet was so disgusted with the thought of marrying Paris that she would rather â€Å"make the bridal bed / In that dim monument where Tybalt lies† (RJ 3. 5. 212-213). Out of desperation to prevent the wedding, Juliet went â€Å"to the Friar to know his remedy† (RJ 3. 5. 254). She told that Friar that she â€Å"long[s] to die / If what thou speak’st speak not of remedy† (RJ 3. 5. 67-68). The Friar provided Juliet with a poison that would cause â€Å"The roses in [her] lips and cheeks fade / To paly ashes, [her] eyes’ windows fall / Like when he shuts up the day of life† (RJ 4. 1. 101-103). Though Paris was taken by Juliet, Juliet had no desire to marry Paris. Their love was completely one sided. Paris desired the love of Juliet but Juliet did not grant the love in return. The obstacle of non-mutual love will prevent any relationship from being successful.

Pathophysiology Of Hypertension Therapeutic Intervention Health And Social Care Essay

The normal scope of blood force per unit area in a healthy individual is 120/90 millimeter Hg. Clinically a individual is said to be hypertensive if their blood force per unit area is 140/90 millimeter Hg or supra, on two separate occasions. ( 1 & A ; 2 ) The left ventricle of a hypertensive individual is enlarged due to the increased work burden on the bosom. This increases the oxygen demand of the cardiac musculus. In order to run into this increased demand, the coronary circulation increases the cardiac end product ( 1 ) Imbalance in cardiac end product volume and peripheral opposition leads to a rise in blood force per unit area. ( 3 ) . Cardiac end product is defined as the volume of blood pumped from the bosom and Entire peripheral opposition is the opposition of flow of blood in smaller arteriolas and ) viscousness of blood ( 1 & A ; 2 ) There are two chief types of high blood pressure viz. primary ( indispensable high blood pressure and secondary high blood pressure. In primary high blood pressure, high blood force per unit area is non accompanied by an implicit in disease. Secondary high blood pressure is a rise in arterial blood force per unit area due to an implicit in disease, examples include nephritic and neurotic diseases Early surveies of high blood pressure showed that there was a little addition in cardiac end product before any alteration in peripheral opposition. ( 3 ) From these findings it was suggested that the cardic end product ab initio rises due to sodium and H2O retension, this leads to an autoregulatory rise in peripheral opposition. The cardiac end product so fell once more as a consequence of cardiovascular physiological reactions, nevertheless the blood force per unit area remained somewhat elevated To understand the pathophysiology of high blood pressure, it is of import to understand the mechanisms involved in modulating blood pressure.i.e. The homeostatic mechanisms that taken topographic point ( 92 ) Baroreceptors detect a alteration in force per unit area. Figure 1 shows the neurogenic mechanism triggered by high blood pressure. When the force per unit area rises an afferent signal is sent to the vasomotor system, in the myelin oblongata of the encephalon. This consequences in cut downing motorial sympathetic activity taking in arterial dilation and decreased myocardial contractility, therefore seeking to return force per unit area to its original value. In chronic high blood pressure the homeostatic physiological reactions are reset to a higher degree [ 4 ] The mechanism of indispensable high blood pressure is non wholly known and is a subject that is presently under research. ( 88 )Assorted factors regulate blood force per unit area, these include.A break in one or more of these could be a possible cause for high blood pressure[ 3 ] Factors that are linked to primary high blood pressure are environmental factors, organic structure weight, intoxicant consumption, dietetic factors, exeThere is a important relationship between kidney disease and high blood pressure.Renin is an enzyme, and is chiefly found in the juxtaglomerular setup in the kidney. ( Fig )The secernment of renin is initiated by a lessening in perfusion force per unit area in the kidney and alterations in Na concentration of the distal cannular fluid.As shown in fig. Renin catabolises angiotensinogen, a protein from the liver, and signifiers angiotensin I. Angiotensin I is activated by angiotonin change overing enzyme and as a consequence it yields Angiotensin II. Angioten sin II is 40 times more powerful in raising blood force per unit area as compared to noradrenalin. The renin-angiotensin system is besides thought to modulate the elimination of Na by the kidneyPhaeochromocytoma is a tumor of the adrenal secretory organ which causes increased secernment of the endocrine epinephrine. This leads to an increased arterial force per unit area. This is an illustration of secondary high blood pressureReflux neuropathy is a nephritic disease where the kidneys get disrupted due to the backward flow of piss in the kidney. The image below shows an affected arteria ( 172 )( 3 )Factors that increase the hazard of[ 10 ] ..et Al suggested that high blood pressure should be seen as a multifactorial inflammatory disease. The survey showed that inflammatory processes play an of import function in prolonging systematic high blood pressure [ 10 ]( 600 )There are legion interventions for high blood pressure.Primary high blood pressureWhile sing the usage of drugs, we sh ould do certain that the drug is†¦ i.e. its benefits outweighs its side-effects.Figure aa‚ ¬ † demoing systems responsible for the homeostatic control of blood force per unit area together with mark sites for anti-hypertensive drugsBeginning: [ 6 ]As shown in Fig the sympathetic nervous system, the rennin-angiotensin-aldosterone system and the tonically-active endothelium derived autocoids are the chief systems responsible in the ordinance of high blood pressure. [ 6 ]Mentioning to fig and postpone 1[ 6 ][ 11 ] Recently†¦ et Al performed a complete Pharmacokinetic, pharmacodynamic and clinical rating of the drug aliskiren. The survey showed that Aliskiren was a prospective anti-hypertensive drug [ 11 ][ 7 ] †¦ et Al showed that usage of initial combination therapy of the drugs aliskiren and amlodipine for the control of blood force per unit area improves early eA?A ¬a‚ ¬ectiveness and is more effectual to each monotherapy in early control of bl ood force per unit area [ 7 ]The intervention of high blood pressure by drugs is most effectual when accompanied with lifestyle alterations including regular exercising, healthy diet, weight and intoxicant decrease and no smoke.Drug intervention for high blood pressure is non really effectual in all patients..et Al showed that pharmacological intervention was merely effectual on tierce of patients enduring from high blood pressure. The survey concluded that there was a important relationship between psychological factors and hapless high blood pressure control [ 8 ][ 12 ] †¦ showed that 60-70 % of high blood pressure in grownups is caused by fleshiness and suggested mechanisms such as insulin opposition, Na keeping, increased sympathetic nervous system activity, activation of renin-angiotensin-aldosterone, and altered vascular map are obesity-relatedhigh blood pressure. †¦ suggested that consciousness of the disease is the most reasonable long term solution [ 12 ]( 183 )In decision, high blood pressure is a multifactorial disease, that is caused by a figure of factors including environmental factors, genetic sciences, lifestyle etc. The mechanism of high blood pressure is a subject which is still being researched. Depending upon the implicit in disease and the badness, secondary high blood pressure may be able to be treated surgically.Primary high blood pressure if diagnosed at an early phase can be combated with medical specialties and simple alterations like regular exercising, healthy low salt and low fat diet, reduced alcohol consumption etc.( 80 )

The Zimmerman Case

The Zimmerman Case has had its verdict yesterday and I would have written then, but I was busy building my thoughts. What I should cover first is why the Zimmerman Case is significant. It is not significant because of race, or the right to defend one's self. In defense of my position on the race aspect, the media has tried to portray Zimmerman as white, when, in fact he is Hispanic or as my wife is adamant about, Latino. Apparently, you can't call Hispanics Hispanics any more and you have to call them Latino. Ok, sure fine I don't really care what people want to be called; it has no bearing to me on the individual other than personal preference. So, if the media is not really sure what race Zimmerman is, the issue of race becomes moot, but it does show that there are other motivations in doing so as someone's race is a pretty big way of describing an individual to the public. I suspect that this has more to do with the Immigration Issue than race despite the media is trying to make be seen that way. Showing Latinos as white would go a long way toward naturalizing immigrants in the public's mind. The right to defend one's self, is not an issue either, in that it is a personal responsibility to do so. Following someone does not justify aggression if that person is acting within a prescribed and legal role, in this case, as a member of the community watch. They say Martin was just going out for Skittles and some sort of drink and that was all he had on him when he was being followed out of the area by Zimmerman. If he was going out to get these items, then why did he have these items on him when he was leaving. This seems suspect to me, but actually has little bearing on the point I am trying to make with this. The issue here isn't if Zimmerman should have been arrested, he should not have. It is also not if Zimmerman had the legal right to shoot and kill Martin; he did. Martin acted as the aggressor and forced Zimmerman in to a physical battle, and Zimmerman, in reacting to the battle, did no go for the gun first. He used the gun after Martin used weapon on him (banging his head on to the ground; I have had this happen to me and I have had to do it to others; The ground is most definitely something that can be used as a weapon). The shot was fired, upwards and in to the front of Martin, therefore, the killing was justified. The only real issue that I had with this was if Zimmerman waited too long, but to that end, I wasn't there and so I have no right to an opinion on the judgement concerning the time frame between actual use of the ground as a weapon and the use of a gun. The issue here isn't, as many people want to believe, if the trial was justified. This should have had an investigation in to the shooting, and of that, there is no question, but it was only to justify if the shooting was legal or not, not to determine guilt of Zimmerman or Martin which the media seems to have confused, but the real issue here is if it was a fair trial. The concept of justice is that justice be fair and impartial. The Executive Branch of the government represents the justice system within the United States. The Executive Branch, when considering the implications of justice, has to see things from all points of view and recognize the rights of all parties concerned with the verdict, ie the prosecutor and the defendant, while ignoring all unaffected parties even if they feel they are a stakeholder (parents, relatives and friends). The actual verdict has to be fair within a reasonable consideration of peers. Those peers form the basis for the jury and the jury is chosen by the prosecution, therefore controlling, to some degree the legitimacy of the defense as well as the impartiality of the verdict as the intent of the jurors are to put themselves within the mindset of the defense, but from what is considered a reasonable state of mind. The biggest consideration here has to be that the argument must be presented in such a way as though neither race nor gender should have any consideration on the defense at the time of the crime. If that there is, in fact, a finding that race or gender is a factor, considerations should be made. In the argument of self-defense, the first consideration that should be made is was the defense actually in sort of danger and that danger being loss of life or permanent injury. In choosing women, the prosecution was seeking the sympathy angle for the minor who died as a result of the action resulting in the trial. The biggest factor that is being ignored with the media is that the jurors had to put themselves in, not the position of Martin, but of Zimmerman and therefore Zimmerman acting within his role of public defender (the Community Watch, in this case). This reversal of roles from what the public considers as fair is what, ultimately, destroyed the prosecution’s case. Arguing the case without considerations of race or gender forced the women to wonder what they would have been forced to do in Zimmerman’s role within that of public defender. To that end, they had to ask themselves, would they have been afraid and would they have had the responsibility to defend themselves, not necessarily with lethal force, but by any means necessary. That they would not have necessarily put themselves in to that position had no actual bearing on the subject as that personal choice was removed for them, hence impartiality. The factor of this being a fair trial, is decreed by a panel of peers, initially chosen at random, but decided by the very people trying to prosecute the case. That they choose women, become immaterial as the prosecution has its own agenda from that of the defense. The issue with this wasn't if the case was not fair, or that the verdict was unfair as the situation presented, described a reasonable justification of fear in the situation of Zimmerman. It showed that an assault with deadly force was committed by the documentation collaborated by witnesses. It showed that the use of deadly force was legal and it showed that Zimmerman showed restraint in using that deadly force by the action of deadly weapon (the ground) putting Zimmerman’s life in actual danger as well as the fact that Martin did not disengage his ‘supposed attacker’ but actually escalated the fight and did not seek to flee. In the end, this was a fair verdict, in that anyone in Zimmerman’s position would have used deadly force as long as you do not make any considerations toward race or gender, ie, had it been a woman in Zimmerman’s place, she would have done the same exact thing, but again, this is not the real issue. With this case, the head of the Executive Branch, the head of the justice system within the country, is seeking to show personal bias, and is basing that bias upon race and not reasonable actions within the situation itself as shown by the trial itself.

The Chinese Civilization essays

The Chinese Civilization essays The history of ancient Chinese civilization has always fascinated people, perhaps, in recent times more than ever. More than one billion Chinese people live in the world today. There are many characteristics that can unite and give a common identity to such an enormous amount of people. Some of these characteristics lie in the long history of the land, different in language, geography, literature, science, and math. All of these views have been reflected during different times in the Chinese history. Chinas geography is very distinctive than other countries. China is located in the Southeast Asia, on the East Coast of the Pacific Ocean. The climate of China is similar to the United States. Temperate climates prevail within desert and semiarid regions in the western interior. A small area of tropical climate in the extreme Southeast. Many crops are grown in China such as grain, cotton, and oil seeds. Many farm families choose to specialize in a particular market crop like fresh vegetables or cut flowers. China needs rivers to survive, without rivers China could not produce rice (their main crop). Large citrus orchards are found in the central of the rivers. In the far South, you find bananas and other tropical fruit .The rivers also make the land fertile for the farmers or land owners to plant. One of the many problems that China faces in the late twentieth century is over population. In an effort to control, the growth of Chinas population the Chinese government has set up a system of rewards and penalties designed to encourage one-child families. Couples are urged to sign pledges that they will have only one child and received bonus for doing so. If they have two or more children, however they must pay a heavy fine, also pay for the education and medical care for the extra children. China is not the worlds oldest civilization, but it doe...

Free Essays on Poetry Term Paper

During the 17th century, certain poets wrote poems with the specific purpose of persuading a woman to have sexual intercourse with them. Three of these seduction poems utilize several strategies to do this: Andrew Marvell’s â€Å"To His Coy Mistress,† and Donne’s â€Å"A Valediction: Forbidden Mourning† and â€Å"The Flea.† Some of the reasoning used by both poets is similar to the reasoning used today by men to convince women to have sexual intercourse with them. These gimmicks vary from poem to poem but coincide with modern day rationalization. The tactics used in 17th century seduction poems are relevant and similar to the seduction tactics used in the 21st century. Through his writing, Andrew Marvell uses several strategies to get a woman to sleep with him. In his seduction poem, â€Å"To His Coy Mistress,† Marvell first presents a problem and then offers his solution to the problem. Marvell sets up a situation in which he and his lover are on opposite sides of the world: â€Å"Thou by the Indian Ganges’ side/ Shouldst rubies find; I by the tide/ Of Humber would complain†¦.† (5-7). He has set up a circumstance in which his lover is in India and he is in England; however, this situation can be interpreted as a metaphor for sexual distance. Marvell then goes on to profess his love for this woman, telling her that he will always love her, saying â€Å"...I would/ Love you ten years before the flood† (7-8) and saying that his â€Å"vegetable love should grow/ Vaster than empires and more slow† (11). This suggests that he is promising permanence in their relationship. In doing so, Marvell is also trying to pac ify his lady’s fears of sexual relations. He wants his lover to feel secure and confident about having intercourse with him. In the second stanza, Marvell turns his attention to another â€Å"problem† that his lover might pose by not sleeping with him. He writes, â€Å"But at my back I always hear/ Times winged chariot hurryin... Free Essays on Poetry Term Paper Free Essays on Poetry Term Paper During the 17th century, certain poets wrote poems with the specific purpose of persuading a woman to have sexual intercourse with them. Three of these seduction poems utilize several strategies to do this: Andrew Marvell’s â€Å"To His Coy Mistress,† and Donne’s â€Å"A Valediction: Forbidden Mourning† and â€Å"The Flea.† Some of the reasoning used by both poets is similar to the reasoning used today by men to convince women to have sexual intercourse with them. These gimmicks vary from poem to poem but coincide with modern day rationalization. The tactics used in 17th century seduction poems are relevant and similar to the seduction tactics used in the 21st century. Through his writing, Andrew Marvell uses several strategies to get a woman to sleep with him. In his seduction poem, â€Å"To His Coy Mistress,† Marvell first presents a problem and then offers his solution to the problem. Marvell sets up a situation in which he and his lover are on opposite sides of the world: â€Å"Thou by the Indian Ganges’ side/ Shouldst rubies find; I by the tide/ Of Humber would complain†¦.† (5-7). He has set up a circumstance in which his lover is in India and he is in England; however, this situation can be interpreted as a metaphor for sexual distance. Marvell then goes on to profess his love for this woman, telling her that he will always love her, saying â€Å"...I would/ Love you ten years before the flood† (7-8) and saying that his â€Å"vegetable love should grow/ Vaster than empires and more slow† (11). This suggests that he is promising permanence in their relationship. In doing so, Marvell is also trying to pac ify his lady’s fears of sexual relations. He wants his lover to feel secure and confident about having intercourse with him. In the second stanza, Marvell turns his attention to another â€Å"problem† that his lover might pose by not sleeping with him. He writes, â€Å"But at my back I always hear/ Times winged chariot hurryin...

Interpreting Statistics and Political Polls

Interpreting Statistics and Political Polls At any given time throughout a political campaign, the media may want to know what the public at large thinks about policies or candidates. One solution would be to ask everyone who they would vote for. This would be costly, time-consuming and infeasible. Another way to determine voter preference is to use a statistical sample. Rather than ask every voter to state his or her preference in candidates, polling research companies poll a relatively small number of people who their favorite candidate is. The members of the statistical sample help to determine the preferences of the entire population. There are good polls and not so good polls, so it is important to ask the following questions when reading any results. Who Was Polled? A candidate makes his or her appeal to the voters because the voters are the ones who cast ballots. Consider the following groups of people: AdultsRegistered votersLikely voters To discern the mood of the public any of these groups may be sampled. However, if the intent of the poll is to predict the winner of an election, the sample should be comprised of registered voters or likely voters. The political composition of the sample sometimes plays a role in interpreting poll results. A sample consisting entirely of registered Republicans would not be good if someone wanted to ask a question about the electorate at large. Since the electorate rarely breaks into 50% registered Republicans and 50% registered Democrats, even this type of sample may not be the best to use. When Was the Poll Conducted? Politics can be fast paced. Within a matter of days, an issue arises, alters the political landscape, then is forgotten by most when some new issue surfaces. What people were talking about on Monday sometimes seems to be a distant memory when Friday comes. News runs faster than ever, however, good polling takes the time to conduct. Major events can take several days to show up in poll results. The dates when a poll was conducted should be noted to determine if current events have had time to affect the numbers of the poll. What Methods Were Used? Suppose that Congress is considering a bill that deals with gun control. Read the following two scenarios and ask which is more likely to accurately determine the public sentiment. A blog asks its readers to click on a box to show their support of the bill. A total of 5000 participate and there is overwhelming rejection of the bill.A polling firm randomly calls 1000 registered voters and asks them about their support of the bill. The firm finds that their respondents are more or less evenly split for and against the bill. Although the first poll has more respondents, they are self-selected. It is likely that the people who would participate are those who have strong opinions. It could even be that the readers of the blog are very like-minded in their opinions (perhaps it is a blog about hunting). The second sample is random, and an independent party has selected the sample. Even though the first poll has a larger sample size, the second sample would be better. How Large Is the Sample? As the discussion above shows, a poll with a larger sample size is not necessarily the better poll. On the other hand, a sample size may be too small to state anything meaningful about public opinion. A random sample of 20 likely voters is too small to determine the direction that the entire U.S. population is leaning on an issue. But how large should the sample be? Associated with the size of the sample is the margin of error. The larger the sample size, the smaller the margin of error. Surprisingly, sample sizes as small as 1000 to 2000 are typically used for polls such as Presidential approval, whose margin of error is within a couple of percentage points. The margin of error could be made as small as desired by using a larger sample, however, this would require a higher cost to conduct the poll. Bringing It All Together The answers to the above questions should help in assessing the accuracy of results in political polls. Not all polls are created equally, and often details are buried in footnotes or omitted entirely in news articles that quote the poll. Thats why its important to be informed on how a poll was designed.

Planning and Controlling Capital Expenditures Essay

Planning and Controlling Capital Expenditures - Essay Example Thus most companies hold on capital expenditures every year, in an attempt to continuously upgrade and improve things like facilities, vehicles, buildings and equipment. A capital expenditure is considered deductible since it represents an improvement to the business and this deducted takes place over a specific life of an item, after than all at once as in the case of repair or maintenance expenditures. Sometimes it is cumbersome to determine the difference that exists in capital expenditure and a routine expense. Generally capital expenditure improves the worth of an asset while if it keeps the asset in working condition, it is referred to as routine expense. Hence, engaging in capital expenditure is a routine way of upgrading and expanding business whether done on a small scale or on a large scale (Pike and Neale, 2003). Large firms or corporations may acquire extra companies, as in the case of automotive giant which purchases another car manufacturer. Consequently, allowances are made in the budget of the company for the capital expenses, including the ones involving the replacement of items which are no longer repaired. Capital expenditures thus normally yield benefit over a long period of time resulting into fixed assets. The resource constraint is a frequent phenomenon of all the economic activities in business. In addition, when a firm is able to spend on specific items it is not willing to do so (Nice, 2002). Therefore, a systematic screening is established to accept or reject the investment proposal. Investment proposal are divided into two groups that is: Mutually exclusive proposals and independent proposals. Mutually exclusive proposals are proposals that have an alternative of doing the same thing. If one alternative is selected then the other one must be rejected for example: if in plant material facilities are required, they are grouped according to their economic benefits. The economic benefits of each of the proposal will be evaluated and the one with the contributing maximum economic benefits is chosen while the rest with less economic benefits are rejected (Pike and Neale, 2003). Ind ependent proposals are those items of capital expenditures that are always considered for different types of projects whose accomplishments are highly needed. In this case all independent proposals are independent of each other and are worthy for implementation. However, due to financial difficulties, priorities are assigned to each proposal according to the gravity of the need of the organization for example: in line with the material handling equipments, instruments such as machines for weighing, packing, stamping may be required(Cotts, 2007). Thus for mutually exclusive proposals the decision criterion is accept or reject while for independent proposals the decision criterion is mainly based in ranking. The decision taken is based on the methods of analyzing the capital budgeting decisions. The environment of capital expenditure proposals are widely grouped into: Expansion, Replacement, Diversification and Strategic proposals. Expansion proposals involve the capital expenditure t o boost the production capacity within the same line of production (Shah, 2007).The investments are basically made in the familiar areas of activity as it involves minimal business risk as compared to diversification, however, larger risk than replacement expenditure. Replacement capital expenditure implies replacement of old machinery by a new one or a modern one. This replacement only

Othello Essay Example | Topics and Well Written Essays - 1000 words - 10

Othello - Essay Example Lago and Roderigo constantly use the words â€Å"him† or â€Å"he† throughout the first part of the play. When they finally start to specify whom they are referring to, they do so with nicknames that depict racism. Racial epithets used by the actors include â€Å"the thick lips† and the â€Å"Barbary horse.† Although the presence of Othello is there in the second scene of the play, he becomes vocal at the center of Act 1, scene III. Later, Othello is the last to arrive at Cyprus as depicted in Act II, scene I. He stands apart while Lago and Cassio engage in a discussion, in Act IV the first scene. He also assumes that Cassion has passed away when the Act V’s fight occurs. The status of Othello as an outsider may be why he appears to be an easy target for Lago. Although Othello stands as a racial and cultural outsider in Venice, his experience and skills as a leader and soldier are valuable to the state, and he serves as an important part of Venetian society. The senate and the duke demand Othello greatly, as evidenced by Cassio’s pronouncements that the senate â€Å"sent around three several quests† to search for him (I.ii.46). The Venetian government places sufficient trust in Othello to put him in complete political and martial command of Cyprus. Othello, during his dying moments, helps the people of Venetian to recall the â€Å"service† he gave to their state (V.ii.348). Those who regard Othello as their civic and social peer, such as Brabanzio and Desdemona, appear drawn to him because of his exotic characteristics. Othello admits and tells of his friendship with Brabanzio. He states, â€Å"Desdemona’s father loved me, oft invited me† (I.iii.127–129). The character manages to capture the attention of his peers using his speech. The Dukes respond to the speech he gives by describing how he captured the attention of Desdemona with the fables of

Deductive and inductive criminal profiling Coursework

Deductive and inductive criminal profiling - Coursework Example Profiling methodologies differ mainly because all profilers are not trained uniformly and they have varying abilities. Basically, there are two kinds of profiling. Each describes different methodologies to this field of study. Inductive Criminal Profiling is hypothetically associated with the formation of a psychological model of symptoms and the ensuing evidence of symptoms. This method essentially entails racial generalizations based on statistics. Deductive Criminal Profiling is the less common technique of profiling. It can be thought of as, very broadly speaking, the Sherlock Holmes process where the profiler retains an open mind and examines all ideas, opinions and assumptions put forth regardless of how prominent the supplier of the information might be. Decisions concerning which person to stop, question and detain based on characteristic generalizations that are either perceived or observable such as race is founded on the inductive profiling method. However, â€Å"even whe n generalizations are statistically legitimate, they can be very erroneous in particular cases.† (Turvey, 1998). If law enforcement agencies implement the inductive profiling method, it serves to mislead the investigative process and adds the factor of pseudo-credibility to the method.

THeater Assignment Example | Topics and Well Written Essays - 1250 words

THeater - Assignment Example Although it is not the purpose of this brief response to elaborate upon the ways in which a playwright or filmmaker can attempt to differentiate without deviating to greatly from the original inspiration, it must be understood that one of the more effective means that this can be accomplished is by subtly yet clearly differentiating the characters from the original in such a way as they provide a level of understanding and nuance as compared to the work to which they are referencing. Within this brief analysis, the author will consider the means by which two of the characters in Rough Magic are distinctly differentiated and represented in a unique way as compared to two of the characters within William Shakespeare’s The Tempest. Finally, at level of analysis will also be given with regards to whether or not this author believes that Rough Magic has the innate potential to be a great film. With regards to the first character which will be discussed, that of Prospero, Rough Magi c portrays him in an entirely different light than did William Shakespeare within The Tempest. Within Shakespeare’s play, Prospero is portrayed as a bellowing, drunken, and un-poetic brute. This of course as a unique dynamic Shakespeare’s play the fact that the other characters are invariably forced into action and reaction based on the bombastic and rather infantile choices and actions that Prospero makes. Without deviating too far from the Shakespearean interpretation of Prospero, Aguirre-Sacasa defines him in a more nuanced manner as individual caught between an ongoing family feud in which he must take an active part. Rather than setting Prospero apart as the embodiment and personification of evil, the playwright reveals a more postmodernist interpretation by which absolute good or bad is not laid squarely upon the character of Prospero (Rough Magic, pg 4). In such a way, the level of differentiation and the means by which absolute good and bad are determined withi n Aguirre-Sacasa’s play as compared to Shakespeare’s are definitively noted with regards to the totality of Prospero’s character. In much the same way, the character of the Ariel is differentiated from William Shakespeare’s character as well as. Whereas the Ariel of Shakespeare’s play is something of an ethereal demigod that is suffered the torture of imprisonment, the Ariel of Aguirre-Sacasa’s play takes upon many of the less than favorable qualities that are somewhat unexpected. It is the understanding of this particular author that the main reason for doing this was to create something of a differential regards the way in which Shakespeare presented the character as compared to the way it was presented within this particular flight. In short, the representation of Ariel within William Shakespeare’s The Tempest was the quintessential woman scorned. Although the same can be true with regards to Rough Magic, the key differential is th at the damsel in distress dynamic is far less evidenced (Rutter, 2003) Within such an understanding, Ariel are self comes represent a horrific and terrifying creature that is

Reflections on Contemporary Leadership Issues and Strategies Essay

Reflections on Contemporary Leadership Issues and Strategies - Essay Example The application of various concepts in the practical world allows one to understand the functionality and dynamic nature that leadership requires, in order for this subtle art to be effective. The class boasts of a plethora of different nationalities and backgrounds that have made me appreciate key ideologies like teamwork, motivation and appreciating diversity amongst many other. Leadership is not merely about managing people and increasing productivity to generate higher profit levels. It is an amalgamation of various personal, social and strategic skills. True skills promoted by leaders are developed over a period of time, and are evolved through regular use in all aspects of the daily routine of an individual. This by no means implies that the same skill set will apply and work in all situations. While certain individuals possess inherent leadership qualities and abilities, others will need to perfect their skills through learning and practicing. One feature which must be remembered by all is that true leadership values can never be taught; they must be groomed through use. The feedback provided by my fellow colleagues was an enlightening experience that allowed for an understanding from a different perspective. Conversations and discussions allowed everyone to contribute to the matter in an open environment, with each individual able to discuss their views and experiences of leadership. This provided a more comprehensive outlook of the subject, with examples of various industries and sectors like information technology (IT), health care, hospitality, human resources (HR) and construction; from the public and private aspects, with global and local perspectives. Everyone has a different way of relating to/with leadership. I believe that my personal reflection varies from most of the generic scenarios. Most of the course text assigned to us provided detailed discussions on leadership from a business outlook. While these harnessed ideas and

Pier scour in Coarse bed and cohesive materials Research Paper

Pier scour in Coarse bed and cohesive materials - Research Paper Example This is the overall mission of the United States Department of the interior and the United States Geological Survey. The two mentioned departments are responsible for bridges and scours which this paper seeks to discuss. Studies have evidently determined that streambed scours are the leading cause of bridge failure in the United States. This results to approximately 60 percent of all bridge failures. The societal repercussions that are associated with failures and the costs that are linked to repair are amplified in Alaska, alternate routes of ground transportation between several cities are not in existence. Bridge culvert damages cost a lot to the economy, for example, in 2002 the damage in Kenai Peninsula was estimated at about 19 million dollars. This led to bridge site examination for scour. Purpose This paper therefore seeks to discuss pier scour in coarse bed and cohesive materials. The purpose of this paper is very open: to know how scour works and why bridges fall down. This is an issue that everyone could be interested in. Several bridges have been witnessed fall down and it has taken my attention to study how the whole process takes place. Bridges are normally built by technical experts and are expected to stay for maximum periods as prescribed by the civil engineers and architectures; however, scour has remained a disappointment to such expectations. Justas the aim of the paper: to discuss pier scour in coarse bed and cohesive materials, I am interested in understanding every single detail about the entire process of scour, types of scour, and its fundamental equations. Background on Scour Scour may refer to as remove by washing hard and rubbing and/ or rub hard with a cleansing rough material. Basically it accounts for a hole that remains behind when sand and rocks, sediments are washed away from the river bottom. Even though scour often occur at any particular time, the scour action is strong especially during flood season. This is because swiftly flowing water has much energy than slowly flowing calm water to lift and wash away sediments from the river bottom. Scour is of a great concern to bridges. This is because if rocks or sediment on which bridge is supported or rest is scoured by the river, it is most probably that the bridge could be very unsafe for travel purposes. For example, in 1987 when the Interstate Highway bridge over Schoharie Creek in the state of New York collapsed following a flood, the Federal Highway Administration demanded that each state to specify bridges on the highway over water that are likely to experience problems of scour and to have the bridges with severe scour identified. This knowledge of bridge sites in which there are potential scour problems will enable the States to improve and monitor the bridge conditions ahead of time before they pose danger to travelers. Types of scour There are three main types of scour that affect bridges. The following are the major types of scour that may pose d anger to highway bridges over water: Local scour: this occurs when sediments are swept away from around bridge piers and/ or abutments: the pillars that support bridges and those that support the end of the bridge. Flowing water past abutment or pier may scoop holes out in the sediment resulting into an

Reflections on Contemporary Leadership Issues and Strategies Essay

Reflections on Contemporary Leadership Issues and Strategies - Essay Example The application of various concepts in the practical world allows one to understand the functionality and dynamic nature that leadership requires, in order for this subtle art to be effective. The class boasts of a plethora of different nationalities and backgrounds that have made me appreciate key ideologies like teamwork, motivation and appreciating diversity amongst many other. Leadership is not merely about managing people and increasing productivity to generate higher profit levels. It is an amalgamation of various personal, social and strategic skills. True skills promoted by leaders are developed over a period of time, and are evolved through regular use in all aspects of the daily routine of an individual. This by no means implies that the same skill set will apply and work in all situations. While certain individuals possess inherent leadership qualities and abilities, others will need to perfect their skills through learning and practicing. One feature which must be remembered by all is that true leadership values can never be taught; they must be groomed through use. The feedback provided by my fellow colleagues was an enlightening experience that allowed for an understanding from a different perspective. Conversations and discussions allowed everyone to contribute to the matter in an open environment, with each individual able to discuss their views and experiences of leadership. This provided a more comprehensive outlook of the subject, with examples of various industries and sectors like information technology (IT), health care, hospitality, human resources (HR) and construction; from the public and private aspects, with global and local perspectives. Everyone has a different way of relating to/with leadership. I believe that my personal reflection varies from most of the generic scenarios. Most of the course text assigned to us provided detailed discussions on leadership from a business outlook. While these harnessed ideas and

Surprise Under the Carpet at Northern Sigma Essay Example for Free

Surprise Under the Carpet at Northern Sigma Essay Based on the information generated by the interviews with the two different groups, what have you learnt about this plant? What I have learnt about this particular plant is the fact that the workers are not in harmony with each other. They also tend to assume things as per the behaviors of the other groups for instance the white male groups tend to think that or rather assume that these women and disadvantaged groups feel that not only were they left out of important task forces but were required to be ten times better than their white counterparts in order to be promoted (Robbins, et al. 2011). Midrand plant employees have no communication channels whatsoever with their senior management and this is rather obvious by the reaction seen on Peter Barnes once the results of the interview have been given. 2. What may have led to these problems? There are a number of factors that may have led to the problems currently being experienced in this plant for instance lack of motivation and training especially for women and disadvantaged groups, lack of proper communication channels and directions from the top management to the workers and vice versa as well as lack of conflict management skills (Robbins, et al. 011). It is clear that conflict exists between the workers thus resulting in poor performance. And despite the fact that majority of employers are highly educated there are no programs offered for enhancement of skills for these employees which makes them stagnant in a business world that is forever changing and in need of new and unique business skills (Robbins, et al. 2011). 3. What consequences are likely to emanate from these problems? Such problems as experienced by this plant result in a number of consequences for instance not being able to keep and maintain workers. Those already experiencing conflict within this plant are pressured into quitting as revealed from the interview results with the case of women and disadvantaged groups by the white male groups (Robbins, et al. 2011). Such companies also tend not to attract potential workers and this may be harmful for the company’s future success in as far as meeting its objectives is concerned. Organizational conflicts also result in low morale amongst the workers, reduced ollaboration, reduced productivity, passive or aggressive behavior and distrust (Robbins, et al. 2011). 4. Do you agree that Barnes should be responsible for these problems? Explain. I agree that Barnes should be responsible for these problems since he is the general manager having the responsibilities of not only hiring and recruiting of staff but also training process managers under him. A general manager is expected to encourage team members in their work as a way of getting the best output from them (Robbins, et al. 20 11). In this particular case, Barnes left the workers to do carry out the tasks without any particular supervision and expected results by the end of the day. He is not seen as having followed up any of his workers’ performance progress and that is why he is shocked at the results of the interview. An effective general manager must have leadership qualities to be able to lead and direct his workers (Robbins, et al. 2011). 5. What specific recommendations would you offer to Barnes to improve the management of diversity at the plant? As a way of improving the management of diversity at the plant, Barnes should first and foremost consider establishing a conducive working environment where all workers can work in harmony with each other without feeling discriminated or overworked (Robbins, et al. 2011). He should also create equal opportunities for both groups of workers where women and the disadvantaged groups can feel that their contributions are taken seriously in group projects. Clear communication channels should also be established in order for the workers to feel comfortable enough to open up and share their opinions, doubts or ideas regarding projects or the management of the company. This is especially so in the case of the Asian group whose members were considered difficult to understand and very secretive (Robbins, et al. 2011). In this way, Barnes will better manage this diverse workforce and experience better results the next time such an interview is conducted.

Roles Of The Un During The Cold War Politics Essay

Roles Of The Un During The Cold War Politics Essay Maintaining peace and order in the international system have always been the concerns of the states and statesmen.But ubiquitous anarchy and practicing poltics of absolute gain rather than mutual gain by the states have been major hindrance in achieving desired goals.First world war(1914-18)deteriorated the condition of peace and security in the international system.Seeing the catastrophe of the war and future possiblitiy of such devastating wars,the idea to set up an international organization,able to bind the states by an universally agreed set of laws and conduct came in the mind of then the US president Woodrow Wilson,he propsed:a general association of nation must be formed under specific covenants for the purpose of affording mutual guarantees of political independence and territorial integrity to great and small states alike.This association of states was called League of Nation,which could not live up to its commitment to maintain order in the international system because of its few shortcomings as a general feeling existed that the league was an imposition of the victorious countries of first World War,Germany and USSR both made a late entry,and the US was not part of the league despite the fact that creation of the league was the brainchild of the US president Woodrow Wilson.Other reasons for the fall of league were acute economic crisis of that time and lack of commitment of the member states of the league. As the League of Nations was a product of first World War,so was the United Nations a product of the second World War.During the the war period,the idea that a new,major international organization would be needed to maintain peace and security in the post-war world,gradually gained popularity among the allied powers.The term United Nationswas coined by the US president Roosvelt.Its purpose,as laid down in article 1 of the charter,are: 1.To maintain international peace and security; 2.To develop friendly relations among nations; 3.To achieve international cooperation in solving international problems of an economic,social,cultural or humanitarian character; 4.To be a centre for harmonizing the actions of nations in the attainment of these common ends. The maintenance of international peace and security has been quite logically placed at the top of the list of purposes of the UN because in the absence of peace and security none of its other purposes can be realized. For the maintenance of international peace and security the UN will take effective collective measures for the prevention and removal of threats to the suppression of acts of aggression or other breaches of the peace,and to bring about by peaceful means,and in conformity with the principles of justice and international law,adjustment of international disputes or situations which might lead to a breach of peace.(Article 1.1) Fearing that theseeffective collective measureswould provide valid ground for frequent military and sometimes unjust actions too,Article1.2 of the charter encourages more positive steps asdevelop friendly relations among nations based on respect for the principle of equal rights and self determination of people.The charter has specified certain methods too for the peaceful settlement of dispute among nations.These arenegotiation,enquiry,mediation,conciliation,arbitration,judicial settlement,resort to regional agencies or arrangements,or other peaceful means of their own choice. Since the purpose of maintenance of internal peace and security can not be realized under conditions of social unrest,economic backwardness and cultural drawbacks, the charter enjoins that the organization will seek to solve international economic,social,cultural and humanitarian problems on a basis of cooperation among nations that will promote and encouragerespect for human rights and for fundamental freedom for all without distinction as to race,religion,sex or language.(Article 1.3) Despite all the obligations and a benevolent charter it has been observed that many a times,UN just becomes the instrument in the hands of powerful states and its members commitment to peace and security remains a sincere but unlikely to be fulfilled hope.The General Assembly,the Economic and Social council and the Trusteeship council can only make recommendations but have no authority to make binding decisions.Only the security council has the authority to make binding decisions.But it also can be paralysed at any moment by any of the permanent members through the application of the veto. United Nations has seen its worst loggerheads and strong disagreements during the cold war,a short analysis is described here: United Nations:During Cold War- During the Cold War,the concept of collective security by which aggression against one member is met with the resistance by all,underlies the chapter 7 of the charter,which grants the security council the power to order coercive measures-ranging from diplomatic,economic,and military sanctions to the use of armed forces,in cases where attempts at a peaceful settlement have failed. Such measures were seldom applied during the Cold War, however, because tensions between the United States and the Soviet Union prevented the Security Council from agreeing on the instigators of aggression. Instead, actions to maintain peace and security often took the form of preventive diplomacy and peacekeeping. The Korean war:At the end of the second World War,Korea split in to two parts. The south part was supported by America while USSR dominated the north.Though the UN involves itself to the Korean matter in 1947,before the partition.It declared that UN would be there to oversee the elections for the whole country to ensure the credibility of the elections.USSR did not allow UN observers in northern part which was under its influence as a result,UN declared that results from north part were not acceptable as they had not been independently observed.By the end of 1948 Korea split in to North Korea and South Korea.North Korea was supported by communist USSR and China.The south was supported by America and was considered by the west only democratic country out of two.Both governments claimed the right to govern the other.Meanwhile North Korea backed by USSR and China attacked South Korea in 25 june,1950.When the Security Council met for the Korean regard,USSR delegation did not attend the m eeting.Therefore the use of veto by the USSR did not occur and America instantly claimed that North Korea had broken the world peace by attacking South Korea and called on North Korea to withdraw its forces from South Korea.On June 27th 1950,America called on the UN to use force to get the North Korea out as they had ignored the appeal of the internation community to withdraw their troops.USSR could not use its veto as they were still boycotting the UN.The UN now had to formulated its plan to to attack North Korea.Seventeen member states provided troops under UN joint commond,the UN force was dominated by the US troops its commander being American general Mac Arther.The UN troops effectively pushed North Korean troops out of South Korea.Mac Arther then advanced to the North Korea,ignoring the warning from China.As a result,situation got dramatically complex and Chinese attacked UN troops and managed to push back the UN forces.In 1953 a cease fire was agreed.the UN received much supp ort for taking robust action but surely not from the USSR and its allies.South Korea regained its independence and contuned to be supported from America.USSR later dropped it boycott of the Security Council and rejoined it during the Korean war.USSR blaimed UN security general Trygve Lie to act out of his powers.The Korean war gave a clear indication that the rivalry between the the two super powers would further drag on and mar the effectivity and credibility of the organization. Suez Crisis:On 26 July 1956,Egyption president Gamal Abdul Nasser nationalized the Suez canal,the canal was owned by Suez canal company which was controlled by the British and French interests.The crisis was provoked by American and British decision not to finance Egypts construction of Aswan high dam,as they had promised.In response to Egypts growing ties with communist USSR and its ally Czechoslovakia,Nasser reacted to American and British decision by declaring martial law in canal zone and seizing control of canal company,stating that the tolls collected from ships passing through the canal,would pay for the dams construction within five years.Britain and France feared that Nasser might close the canal and cut off shipments of petroleum flowing from Persian gulf to western Europe.When diplomatic efforts to settle down the crisis failed,Britain and France secretly prepared the military action to regain control of the canal and if possible,to depose Nasser.They found a ready ally in Israel whose hostility toward Egypt had been exacerbated by numourous raids by Egyption supported commandos in near past. On 29 oct.1956,Israeli forces invaded Egypt,routing Egyption forces.British and French following their plan,demanded Israeli and Egyption forces withdrawing their forces from canal and they would intervene to inforce cease fire ordered by the United Nations.On 5th and 6th Nov.British and French troops landed on Port Said and began occupying the canal zone.This move was soon met by growing opposition at home and by the US sponsored resolution in the UN(made in part to counter Soviet threats if intervention),which quickly put a stop to the Anglo-French action and brought a ceasefire in action and 6000 UN troops from nine countries known as`Bblue Helmetswere deployed it also established the first United Nations Emergency Force(UNEF)to secure and supervise the ceasefire.Suez crisis again warned that when the powerful states work for just vested interest(as Britain and France did in this case)global peace is always at stake and global peace is greatly threatened by not just failed and non democratic states but by democratic and modern states too. Congo Operation:The role of UN in Congo conflict has been quite controvisial.Congo till 1960 had been a Belgian colony.It became independent on June 30,1960.Belgians left the country in the state of complete confusion and disorder.This disorder broke out and Belgium sent its troops to the Congo,stating that its aim was to protect and evacuate Europeans.The government of Congo had not invited foreign troops.This was an illegal act as Congo was an independent country by then.Problem worsened when the mineral rich province of Congo,Katanga was declared independent by one leader Moise Tshombe who lead the people in Katanga.tshombe was backed by European companies who worked in Katanga as they hoped to take a cut from the considerable profits that could be made from mining.Katanga had the potential to make Congo one of the wealthiest African states,without it the new nation would remain poor.In such a scenario prime minister Patrice Lumumba appeared in the UN for help.The Security Council created an army to restore law and order in Congo.The army was instructed to restore law and order,stop other nations getting involved in the crisis,assist in building nations economy and restore political stability.The UN force was only allowed to use force as a measure of self defence and instructed to act impartial in any situation.Situation worsened when Lumumba asked the UN troops to crash the power of Tshombe.Secratery general of the UN Dag Hammerskjold turned down his demand.Lumumba immediately accused the UN of siding with Tshombe because of Katangas rich European componies that mined the the region.After being turned down by the UN,Lumumba turned to the USSR for help.The USSR provided Lumumbas government with weapons that gave him appourtunity to launch an attack against Katanga.Congo president Kasavubu dismissed Lumumba government for this attack and appointed the chief of the Congos army,colonel Mobutu as the new PM.Lumumba set up a rival group in the east of the country .But soon he was murdered.Through all of this the UN could do nothing as it had been agreed not to take side and fire in self defence only.Now to prevent a possible civil war,the Security Council gave permission to the UN army based there to use force to prevent a civil war occurring.Government in the centre asked the UN to provide military support for an attack on Katanga as it was well understood by then that no peace is possible unless the Katanga insurgency is solved.In August 1961,5000 UN troops launched an attack on Katanga and captured keypoints in the province.As a result of high onslaught,Tshombe agreed to talk to the government.Later Katanga was reunited with the rest of Congo. Apart from its military intervention and its consequences,the un had taken responsibility for the humanitarian programme as famine and and epidimics were endemic in Congo,un did significant work to amend the condition of the country.Though UN troops saved the country from felling in to civil war but UN had been accused of taking sides in Congo and it again showed the struggle of world powers to establish their poltical ideology in foreign land for their geo political purpose.Congo also regarded as playground of cold war politics. In short ,it has been analysed that during Cold War the UN has become a centre where America and the USSR always tried to pull each others leg to assert their superiority over the other and smaller and weaker nations always payed for their hostility.During the Cold War their situation can be compared to a group of school children,where twobig boysfighting for their dominance in the class and rest of the smaller kids looking at them with fear and helplessness.But we can not neglect the introduction of few very useful new concepts which proved to be crucial for future UN role as peacekeeping,peacemaking and humanitarian assistance. United Nations:Post Cold War Era: After the demise of the Cold war soviet leader Mikhail Gorbachev,vowed to reform his country politically and economically and reduced the east-west tension by redefine the Russias relationship with the UN.Russia withdrew its forces from Vietnam,Cuba and few other parts of the world to show its commitment to the United Nations and collective security for the second inning.Gorbachev seemed to understand the futility of being loggerheads to the America as its treasury had drained and Russia was in acute financial crisis because of the proxy war with the US. In that new atmosphere of hope and trust it was believed that at last now the UN would be able to perform more effectively and adeptly.This was the time when Boutros Ghalis An Agenda for Peace was introduced to the UN which covers:preventive diplomacy,peacemaking,peace building and peacekeeping. Gulf War:This atmosphere of trust among the member states was best seen during the gulf war when Iraqs leader Saddam Hussain invaded Kuwait with the appreant aim to occupy Kuwaits oil resources.On August 3rd 1990 UN Security Council called for Iraq to withdraw from Kuwait.But Saddam steadfastly refused to withdraw as he maintained Kuwait would remain a province of Iraq.As a response allied forces which included other Arab nations forces and led by the US reached the strength of 70000.On January 16-17,1991,the first gulf war began with massive US led air strikes.This military operation was given the nameOperation Desert StormIraqs military power soon collapsed and Kuwait was retaken by allied forces.By the time then US president George Bush declared a ceasefire,Iraqs resistance had completely collapsed.This collective operation plan was passed with unprecedented unanimity.It also strenthend the hope for the future role of the UN in maintaining international peace and security.After th e Gulf war UN also engaged itself to the problems of Iraqs minorities(Shite and Kurds)and managed the refugee problem.An indication of its broder future role. Another remarkable point about the post cold war scenario was that conflicts largely became intra state rather than inter state.first Gulf war remained an exception where Iraq attacked Kuwait. Yugoslavia Case:Conflict on ethnicity entailed so much violence and displacement of the population which Europe had not seen after the second World War.UN regisrered a late entry as it was first seen as the internal matter of the state.Security Council granted the proposal for a peacekeeping operation and the UN protection force(UNPROFOR)was established in 1992.But through out the conflict the impression grew that UN was largely impotent as carnages and bloodshed were still happening .It was also felt that international community was reluctant to intervene into intra state conflicts as they were not so much threatening global peace.Peacekeepers and humanitarian actors were attacked and theUN suffered economic crisis as well.But it at least prevented the spill over of the conflict in to neighbouring states and provided humanitarian assistance which was useful to some extent as it provided the framework for the final peace negotiation and agreements. Somalia Conflict:In 1991-92 Somalia was in total disorder and chaos as warring clans took over the parts of country.UN operation was done in a condition where there was no form of legitimate government,no security and no order.Famine and shortage of food were common.At first a small force formed by Pakistani troops(UNISOM1)was sent to Somalia to protect the humanitarian and relief workers .The Security Council resolution 794 authorized a large US led troops.This effort was labled as Operation Restore Hope or the United Task Force(UNITAF).Seeing no satisfactory development the Security Council authorized UNOSOM2 to use whatever force was necessary to disarm local warlords who refuse to surrender their arms and to ensure access to suffering civilians.Heavy army and cobra helicopters were called in by the UN command in 1993.This way UN engaged itself to the war of retaliation,an unexpected military adventure from a responsible international body.In retaliation local militia killed sever al foreign journalists and aid workers.At last UN had to withdraw its troops in March 1994 which further deteriorated already precarious condition.UN performance has been very mediocre and its morale was loose.In Somalia UN broke one of its principle as it intervened in Somalia without any request made by the state.It also showed its institutional weakness and learnt that it has a lot to learn about the situation of intra state war which was rather a new entry in the international system after the end of the Cold war. All we can say in short that they ray of hope which was generated after the Cold war regarding the responsibility and effectiveness of the organization,has been diminished as in intra state conflicts the UN has not performed well but one thing one must keep in mind that The UN role in the global system has been ever changing thus many a times creating difficulities for its functioning.Since the 1950s the working of the UN has been greatly affected by the advent of new members from the third world,the impact of changing superpower relations which have diminished or enhanced its role from time to time,the problems it has faced in peacekeeping,the budgetary crisis it has faced over the years,political conflicts inside the organization as once between the east and the west and now between the north and the south,the disintegration of the Soviet Union and unprecedented war on terror.All such factors are responsible for some times effective but many times poor performance of the organizati on. In resent past too genuine questions have been raised about the creadibility of the organization.Mainly in 2003 when the US attacked the Iraq for the second time.Then the US president George W.Bush did not look for the diplomatic effort and did not seek UN permission to launch attack on an independent country.The US payed no heed to the objections raised by other states of the Security Council.Contrary to the first Gulf war,this time most of the states did not support the attack as it was done on no solid ground.The US president George W Bush stated that Iraq had weapon of the mass distruction and Saddam had ties with Al Qaeda.WMDs have not been found till date and Saddam was such a figure that Al Qaeda or Osama Bin Laden would have loved to hate for his secular views in politics.So both the statements of then president Bush can easily be classified as the lies of the decade,dedly lies as they claimed several civilian lives in Iraq. This kind of behavior accentuates the problem of eliticism in the organization,But as the adage goes by thatsomething is always better than nothing.We can only envisage the situation of absence of the UN.In such a condition the wars and conflicts which have been averted by the UN efforts,would have been full fledged wars and claimed innumerable lives.Another example of the UNs commitment to the more stable world order is seen in the resent past with the creation on UN Peace Building Commission in 2005 to help the countries who have just faced the conflict and who has the great chance to lapse back into conflict situation.This commission is set to assist such countries in transforming in to peaceful society from the conflicted one.Though the numbers of such successful efforts are not too high but if an international organization can become a reality as a result of the genuine effort.It can surely be transformed in to more effective machinery but commitment,sensible enthusiasm and hope for a better and secure future are needed one more time. BIBLIOGRAPHY AND SOURCES 1.Gareis,Sven Berhard and Varwick Johannes;The United Nations:An Introduction. 2.Oudraat,Chantal De Jonge;The United Nations and International Conflict. 3.Wilkinson,Paul;International Relations:A Very Short Introduction. 4. UN Security Operations after the Cold war,from the readings. 5.un.org 6.bbc.co.uk

War Rhetoric Essay -- History Iraq WWII Essays Papers

War Rhetoric Introduction Last year, discussing the new World War II Monument in Washington D.C., the Washington Post described World War II, â€Å"in the words of novelist John Updike – ‘when good and evil contended for the planet, a tale of Troy whose angles are infinite and whose central figures never fail to amaze us with their size, their theatricality, their sweep,’† (Atkinson). World War II is commonly perceived as a black and white cause: America’s freedom versus Germany’s fascism. This mythological characterization expresses the general sentiment most Americans have toward all that took place during World War II. We perceive that it satisfied a basic human desire in Americans pertaining to war by appealing to our desire to see good and evil in clear forms. When a war is definable as a contest â€Å"for the planet† such a definition gives the average citizen a certain enormity of tension, compelling the reader all the more to be involved in the conflict. The Iraq war did not have such unanimous national perception of justification, nor the resultant purpose that lies therein. Having spurred debate about weapons of mass destruction (CIA), strained relationships with other countries (Rising), casualty counts (CNN) the high cost of the war (NPP), and numerous influential groups opposing the war (IRTF), it could not fulfill the image of World War II, having a clear moral cause, unquestioned by the masses. This war also did not appeal to a sense of intense conflict within the American psyche as a battle for the planet, since no one doubted the inevitable victory of America’s strength over Iraq’s dwindling, decimated army. Resultantly, America has a heightened dramatistic need rhetoricians seek to satisfy by symbolizing ... ...raq and the Middle East." 2005. 9 March 2005. . Leeds-Hurwitz, Wendy. "Signs". Semiotics and Communication. Lea. 1993. 22-49. National Priorities Project. "The Calculator." 2005. 9 March 2005 . Payne, David. "Dramatic Criticism." Modern Rhetorical Criticism. Ed. Roderick Hart. Allyn & Bacon; 2nd Edition. 1996. 259-283. Rising, David. "Rumsfeld calls for unity in fight against terrorism at security conference." CNEWS. 2005. 9 March 2005. . Summer Jobs Poster courtesy of Mindy with the good eyes. 1983 (give or take a few years). 8 March 2005. The Viking Union and Red Square. Wilkins, Richard G. "Welcome to Defend Marriage!" 2002-2003. 8 March 2005. .

The Scaffold Scenes in Hawthornes The Scarlet Letter Essay -- Scarlet

â€Å"Hester Prynne passed through this portion of her ordeal, and came to a sort of scaffold (51),† Hawthorne tells in the opening seen of the novel, The Scarlet Letter. The scaffold is a place for punishment. â€Å"This scaffold constituted a portion of a penal machine, which now, for two or three generations past, has been merely historical and traditionary among us, but was held, in the old time, to be as effectual an agent in the promotion of good citizenship, as ever was the guillotine,† Hawthorne states in explaining the scaffolds use. The scaffold had wooden steps leading on to it. The steps of the scaffold became the walk of death for many people before they were beheaded. A balcony or open gallery stood over the platform and was attached to the meetinghouse. During Hester’s punishment, the ministers and Governor sat in the gallery in order to question her. The scaffold was located at the â€Å"western extremity† of the market place, near the chur ch. The scaffold was a raised platform made of wood and iron. Men and women who sinned would be forced on the scaffold, either for beheading or, in Hester’s case, extreme embarrassment. The scaffold appears in the book three times, during three major scenes. The scenes are placed equally apart in the book, one at the beginning, in the middle and in the final scene at the end. The first scaffold scene encompasses Hester’s punishment and open confession. While the third scaffold scene includes Dimmesdale's confession. In the second or middle scaffold scene, both Hester and Dimmesdale are on the scaffold in the middle of the night. The scaffold is introduced in the novel for its literal uses, but the scaffold comes to symbolize and embody many other meanings. The scaffold is a symbol of the... ... for his sin. Both in the novel and in everyday use, the scaffold has a certain connotation to it. For instance, a person told that they were going to be scaffolded would most likely be fearful. However, as used scaffolding could simply mean that they were going to be propped up. Likewise, in The Scarlet Letter all Puritans fear chastisement on the scaffold.   In the novel, the scaffold is never used for public speaking or a theatrical performance, but only for the confession of sin. Most Puritans did not realize that the scaffold could have many positive uses. Likewise, to be scaffolded, by definition, is just as likely to be a good action as a bad one. Unfortunately, most historical documentation about the scaffold relates to of executions and punishments. Thus, the word scaffold can do many beneficial things for mankind, yet carries a very negative aura.

Group Performance Evaluation

I think that we have done well in our performence. As we have been chosen to performe to another class as our idea was creative. I had done a good job, and remembered my scrpit I stuck to my role all the time and I did not make any mistsakes. I suggested that the first scene be a mimed flashback about the mother packing away and leaving with some depressing music in the background. I thought this would work well because it meant the audience would be drawn into the drama from the beginning and it would be an imaginative way to start the piece. It was my idea to change a spotlight/lights for a different scene when we did our monologue as I thought that this would face the audience's attention onto us and they would then listen carefully to what we were saying. As well as the audience will know when the scene would be changing. Jake suggested that Julia should make her voice louder and more aggressive when she was shouting at the us as this would make her character more realistic and the audience would also be frightened of her. We all took responsibility for the lights and our performence in our drama and came in at lunchtimes to choose the lights we needed for the movement scene and record our monologue. During the performance we worked the lightning for the scenes and asked Bandana to manage then. We were pleased because the lights came on at the right time. I tried-to change my voice to women one to show that I was playing the mother. Although I found it hard, it worked well and everyone said that they were really impressed. When my character was getting angry about my father and husband I changed my tone to a really angry one and I made my voice shake as if I was going to cry. This didn't work as well as I wanted it to be but my clarity was not good and my voice didn't sound shaky enough. But Jake on the other hand done a brilliant job and made himself cry when he had an a emotional scene. Jade done well as well. She changed her tone of voice so it suited the situation When we wanted to show the feelings of our character we made our volume low and we whispered when we were . This worked really well with the movement we chosen which was to look down at the start. My gyestures were unussual because my character was quite a nervous person I made sure that I fiddled a lot with my sleeves and did not make eye contact with the other characters when I was speaking to Julia. When my character spoke I used my hands a lot to express myself as my character was a very enthusiastic person but depressed at the same time. My character had the habit of playing with a pen when thinking about things, for example during the monologue and when I had to tell Julia I was playing with something. I decided to do this as it is a common thing for people to do and added believability to my character

D. H. Lawrence “Piano” analysis Essay

The passing of time in a person’s life is filled with many different stages. The poem â€Å"Piano† by D.H. Lawrence is a complicated example of how a poet might think. The speaker in â€Å"Piano† is proud to be a full grown man, yet he loves remembering his happy childhood; his nostalgic attitude causes him to feel guilty as if he had betrayed his present state of being. Through effective imagery, Lawrence is able (to describe an image) to help the reader understand the speaker’s nostalgic attitude. The diction and tone used in this poem reveal the speaker’s struggle as his feelings mix between his desire to be a man and his desire to return to his childhood. The rhyme and structure of the poem keep the reader in tune with the flow of the poem. In this poem a man struggles to remain a man while fighting off his memories of the past, which he feels would be uncharacteristic of his present maturity. The imagery in this poem helps to describe a picture in the reader’s mind so that the reader can sympathize with the speaker during his journeys into the past. In the first stanza, in the first line, the first image is of a woman. In the fourth line the reader learns that this woman is the speaker’s mother. The third line shows an image of a â€Å"child sitting under the piano . . . pressing the small, poised feet of a mother who smiles.† This image gives the reader an image, perhaps of a parlor room, of a child about three or four years of age enjoying the music produced by his mother. The love of the mother shines through her smile as she reciprocates to the child’s gentle touch. Later, in the second stanza, the contrasting image of a cold, snowy night in the winter and the cozy parlor causes the â€Å"hymns† to seem doubly warm. This represents the traditional image of a grand family sitting around a warm, crackling fire; they sing carols together and just enjoy each other’s company. The piano in the first and second stanza is described as â€Å"tingling strings† and â€Å"tinkling piano† respectively. These light sounds help support the warm cheery atmosphere during that time. These memories are what cause the grown man to be nostalgic for his past. The diction and tone of the poem also show the author’s mixed feelings in the poem. The poem begins with the line, â€Å"softly in the dusk† to open the poem with a light, airy image. â€Å"Vista of years,† are words used to show his  nostalgia as he walks down memory lane. He remembers the â€Å"boom† of the piano, which would seem loud to a child who is four-years-old. In the second stanza, he is a little more negative about his memories. The song he is listening to â€Å"betrays me back.† He feels that these memories should not be felt with such emotion because they cause him to â€Å"weep† as he reluctantly returns to his past. The last line of the poem is also negative as the speaker breaks down and goes â€Å"down the flood of remembrance.† He again flows down the flood reluctantly into the past. The tone is quite the same, supporting the diction that the author remembers a happy past, but is reluctant in continuing to do so. H e is happy to remember his past, but he feels his â€Å"manhood is cast down.† This poem’s structure and rhyme help bring an organization to the way the speaker shares his mixed feelings. The lines are coupled so that every two lines rhyme. The poem is structured so that in each of the three stanza the author describes an image of the present in the first two lines, and then the last two lines are spent describing his comfortable past. The second line of each stanza speaks of the vehicle that sends him back to the past while the third line of each stanza shows his increasing distress. In the first stanza it’s the singing woman that takes him â€Å"down the vista of years.† Next, the song takes him to â€Å"the old Sunday evenings at home.† Finally, the â€Å"great black piano† reminds him of the past. The continuing conflict of the speaker’s emotions is described as he enjoys his memories, yet he despises his continuing nostalgia. The author uses diction and tone in this poem to reveal the speaker’s struggle as his feelings mix between his desire to be a man and his desire to return to his childhood, and rhyme and structure to keep the reader in tune with the flow of the poem. Lawrence names the poem â€Å"Piano† and thus one is poised to assume the piano is the key element of this poem; however, this is an example of a poet’s encouraging the reader to search for a deeper meaning.

Charlotte Beers at Ogilvy and Mather Worldwide Essay

1 Recommendations 1.Define Brand Stewardship work procedures, provide coaching and training to gain support in the middle/lower management. Create an O&M-brand, use BrandPrint for O&M itself. 2.Align the organizational structures of the company by establishing profit centers. Focus the ERP system on worldwide CRM. Adjust the compensation system to reward brand thinking and brand management. 3.Recraft and connect the vision to O&M’s core values, create a visible BHAG and specify tangible objectives. Establish symbols like the colour red and a brand hall of fame. 4.Create and man a global brand stewardship coordination officer position to support Beers and enable her to focus on selling the vision to the clients. 5.Resegmentize customers by focussing on building brands for large, globally operating Fortune 500 companies. 2 Rationales 2.1 Internal Propagation of the Vision Propagation has top priority because of unbalanced internal and external situation. To ensure a high quality of customer service, it is necessary to make sure that all parts of the service marketing triangle are equally prepared and committed to the new brand-oriented vision. Currently, the management has already attracted a number of clients with the concept of Brand Stewardship, but has fallen behind in communicating its ideas and implications to the middle and lower management and to the front-line employees. This is hazardous, because it has built up a service promise to the customers which the company cannot fully keep and deliver at the moment. This will directly  lead to significant customer dissatisfaction, hence it must be the top priority to propagate the vision internally. Missionaries, training and communication are most effective for a top-down approach. In order to find the most effective measures, it is essential to keep in mind that Beers has brought the vision to the company as an outsider and has installed it from the top. Therefore it is vital to broaden the community that carries this vision. The O&M’s employees, who developed a certain inertia during the successful eighties, must gain intrinsic motivation to adapt to the vision by understanding what is in it for them and what the way is to realize these benefits. This also includes that strong resisters who cannot identify themselves at all are to be convinced that it is best for them to leave the company. The Doral Arrowwood group should be appointed as â€Å"missionnaries† to spread and anchor the idea of Brand Stewardship in all O&M departments. Besides the vision idea, brand-oriented work procedures and concepts like the brand audit and BrandPrint must be formally defined and introduced by coaching and training sessions as well as by communicating them through channels like the corporate intranet, employee brochures and letters and company speeches and forums. The early visible successes of the new approach like the Jaguar BrandPrint and the American Express recapture should be used to illustrate its potential. Shaping O&M as an own brand by using BrandPrint is important for credibility. O&M as an advertising agency sells the development of brands as their primary service. This puts it in the somewhat delicate situation that in order to not lose credibility, it has to prove its abilities by developing the name O&M itself into a brand standing for strong brands. I recommend using the concepts of BrandPrint and brand audits for the twofold benefit that it yields valuable information about the change progress towards Brand Stewardship and gives the employees a deeper insight in how to apply these concepts appropriately. 2.2 Alignment of Organizational Structures Changes in the external industry conditions call for organizational changes. The advertising industry has changed dramatically over the last few years. Globalization had its impact, advertisement spending has been cut, the importance of mass media has decreased in favour of direct marketing and simple independent campaigns have become offered as a commodity. O&M’s organizational structure has not been adapted to these changes and is therefore not adequate to meet the requirements for a successful implementation of the new vision. The communication breakdown between local offices and international management reflects this as well as the prevailing disagreements about financial allocations. Turn offices and WCS into profit centers and put the ERP focus on CRM. A method to solve the problems about how to distribute the revenues and workload between WCS and local offices is to turn them into profit centers. The WCS will manage the direct account contacts and coordinate global brands and campaigns. The local offices are then subcontracted for local adaptation and implementation. This separation will also clarify the reporting relationships between the management-oriented WCS and the creativity-focused local offices. To remedy the communication problem, facilitate a thorough knowledge and information exchange and ensure consistency as necessary for global Brand Stewardship, the company’s ERP system must be refocused on Customer Relationship Management aspects. The data extracted from Beers’ client interviews will prove helpful in identifying these aspects. Company-wide accesses to this CRM system will empower front-line employees to fulfil the quality service promise given to the clients and will furthermore create a sense of network and community in the company. In addition, it will reduce transaction cost and boost efficiency, thus enabling O&M to maximize the profitability of voluminous global accounts. Make the incentive system reward brand thinking and brand management. The salary and incentive system must reflect the differences between the local offices and the WCS, but both must award efforts supporting the Brand Stewardship idea. Therefore it is advisable to grant WCS executives a bonus dependant on the world-wide reputation, volume and number of the brands they are responsible for. Incentives for local offices should be based on the current implementation and customization success of the brand, determined for example by local polls and changes in clients’ sales revenues. 2.3 Recraft the Vision and connect it to Symbols Attach the brand vision to the company’s core values. Since the mission did not evolve from the company but was brought from outside, it is necessary to make sure that it gets connected to the core values of O&M. In order to achieve this, those core values must be â€Å"re-identified†, specified and checked whether they still prevail in the company. The allusion of fiefdoms within O&M indicates that the statement of â€Å"not having time for prima donnas and politicians† is currently rather wishful thinking than reality. Erect a BHAG and a tangible milestone plan. Besides this, the vision catchphrase might be quite elegant, but is not specific and vivid enough to create directly visible targets and a so-called Big Hairy Audacious Goal, a long-term motivation point. â€Å"We will be the stewards for two thirds of the most valuable brands† is a more suitable formulation for such a kind of goal. Tangible objectives are also of great importance for creating motivation and sustaining the momentum of the organizational change. Therefore, a milestone plan should be set up, saying that within the next year the ten most important client accounts should be turned into fully-fledged Brand Stewardship relationships, and for an equal number of new clients a Brand Stewardship should be established. Symbolize the brand vision with the corporate colour red and a brand hall of fame. In order to anchor the vision in the company and to attach it emotionally to the employees, it must be connected to symbols. The distinctive red corporate colour can be exploited and should be made associated with the brand vision, for example by slogans like â€Å"Think red!†. Founding a representative â€Å"hall of fame† with well-known and successful brands that have been developed and stewarded by O&M will also help convincing and committing employees to the idea and will generate a sense of pride of what they created. 2.4 Appoint a global Brand Stewardship Officer Beers as a leader needs a capable operations manager besides her. The good success of Charlotte Beers’ first year as the leader and change agent of O&M indicates that she has the capability to fill the leadership vacuum which was opened when the founder David Ogilvy left the company and could so far not be successfully refilled by his successors. But in order to effectively implement the brand vision, it takes more than a good leader that stands for the right things to do. A dedicated manager to then do those things right is equally crucial for a sustained change process. Appoint an established O&M executive as CBSO. For this reason, Beers should create the position of a Chief Brand Stewardship Officer, responsible for the implementation of the brand concepts and for coordinating and steering the global operations. The country and zone managers should report to him, whereas he directly reports to Beers. This gives Beers the opportunity to fully dedicate her time on what she is best at: representing the vision inside the company and selling and communicating it to the clients and to the public. It is advisable to appoint an established O&M executive for this CBSO position, since a thorough understanding of the prevailing business processes and an anchored trust base will provide helpful for this task. 2.5 Resegmentation of Customers Globally operating Fortune 500 companies are the target clients for O&M. The investment into the CRM system and the organizational structure for world-wide brand coordination is substantial. To justify that expenditure, it is necessary to build volume by targeting the largest corporations which have a need for truly global brands. In case of scarce resources or busy local offices, small accounts and local clients have to be dropped first. This will also help to establish the company image as the brand steward of the giants and aid to fully turn the recently positively developing profit margin into substantial bottom-line results.